Built ringside

Digital experiences built for horse shows — by someone who actually goes to them.

The Horse Show Husband helps shows welcome newcomers, keep fans in their seats all evening, and give sponsors something worth putting their name on. No apps to build. No tech team required.

See how it works Get in touch

Two experiences, ready for your show

Built for the rail, not the boardroom.

The Show Assistant chat widget open on a phone. A visitor has asked “What is a 3 gaited horse” and the assistant is answering with the walk, trot and canter, and how to spot one by its roached mane.

The Show Assistant

The Show Assistant

An AI-powered guide that lives on your show’s website and answers the questions your office answers a hundred times a week — schedule, classes, lodging, “what am I watching?” — instantly, day or night.

Meet The Show Assistant

The Call The Class app on a phone, listing featured classes at the Ocala International Horse Show. Each class shows its number, session and status — one scored, the others open with a “Make your card” button.

Call The Class

Call The Class

A fantasy-style pick ’em game for your featured classes. Fans place each class like the judges do, climb a live leaderboard, and stick around for every evening session to see how they scored.

Explore Call The Class

Proof

Trusted ringside.

Debuting at the Ocala International Horse Show, October 2026.

Got an idea?

Have a digital experience idea for your show?

Reach out and let’s work together to build it. If you can describe it, we can design it, build it, and run it for your show.

Let’s talk about it

One more thing

Your show already has the horses. Let’s give it the experience.

Tell us a little about your show and we’ll put together something that fits it.